In this episode, we delve into the world of artificial intelligence (AI) with Paul Roetzer, founder of the Marketing Artificial Intelligence Institute (MAII). Paul shares his journey from being inspired by IBM Watson’s Jeopardy win in 2011 to exploring the potential of AI in marketing strategy and midlife careers.
Paul discusses the evolution of marketing strategies, from 10 ways to spend marketing dollars in 2000 to hundreds or thousands of options by 2011 when he was inspired by Watson’s Jeopardy win. He wondered if AI could be a marketing intelligence engine, capable of predicting campaign outcomes and making recommendations based on consumer behavior.
Paul’s research in 2014 revealed AI’s prevalence in logistics and healthcare, with tech giants like Google, Microsoft, Amazon, and Facebook building AI research labs. The acceleration of AI into intelligent devices like Tesla and the introduction of ChatGPT in 2022 have significantly impacted various industries.
The episode also explores AI’s impact on midlife careers, with Paul expressing his belief that AI will be a net positive, assisting in various jobs, from accounting to customer service. He emphasizes the importance of educating executives on how to redistribute time and upskill people to improve productivity.
Paul advises listeners to accept and embrace AI technology, predicting that those who use it responsibly and help others with it will have an advantage. He also shares an example of how domain expertise can be applied to AI, such as law firms and dentists using AI to improve their services.
The episode also touches on the ethical considerations of AI, with Paul expressing concern about misinformation, elections, human resource information, and fake videos. He emphasizes the importance of public education on AI and recommends several sources for further learning, including books like “Human and Machine” and “The Algorithmic Leader,” and following AI researchers on Twitter.
Despite the potential risks, Paul remains optimistic about the global impact of AI, believing that the positive outcomes will outweigh the downside risks. He concludes the episode by sharing his educational efforts, including a free AI class at MAII and his weekly podcast, “The Marketing AI Show,” which he admits is no longer focused on marketing as he covers all aspects of AI’s impact on society.
Tune in to this episode to learn more about the transformative power of AI in midlife careers, and how we can prepare for its impact today.